It really is amazing that people, and I mean ordinary people are willing to pay between £100- £300 for a pair of sunglasses. Sunglasses are one of the most expensive fashion accessories one can buy and it is not just the super stars and glamorous people that are paying for them.
The question is why do we do it and are the more expensive sunglasses any better than a £10 pair from a motorway service station?
I’m sure at some stage in your life you have had an expensive pair of sunglasses and the way they made you feel when you put them on was special, as if they transformed you into someone with a hint of stardom or influence, a feeling of being better than the average sunglass owner. This is true with most designer labels but with the majority of us we are happy to purchase high street brands in order to save our bank accounts but not with sunglasses.
Is it because sunglasses are such a notable accessory that we are prepared to pay that extra to be seen as somebody with class and with that bit of extra cash to be able to flash about.
The fact is sunglasses are meant to one job and that is to keep out ultra violet light and to protect our eyes from the damaging sun. So in fact any pair of sunglasses that have approval of doing such a task should be as good as the next pair after all designer glasses are not made out of some kind of super plastic or metal and do just the same job. Designer sunglasses break just as easily as your £10 pair and they get lost and scratched just as easily.
In truth the only thing you are paying for with a pair of designer sunglasses is the brand and nothing more but we still buy them and will continue to buy them for years to come as long as they make us feel good about ourselves when we put them on.