As for us eyeglasses wearers, the prices of those glasses are always in the pipeline of going upward. According to what the manufacturers have said, the costs of materials and marketing are rising all the time. That’s to say we have to afford those cost as long as we wear eyeglasses. Unfortunately, most of us can not work and live without eyeglasses. What’s worse is some of us must change them constantly for one reason or another. All prove that our burden becomes much heavier. Luckily, some cheap eyeglasses are available. It is true that we can choose to wear cheap eyeglasses that can also give us what other eyeglasses can give. Maybe some of us do not believe. And I would like to give some explanation.
In fact, cheap eyeglasses do not mean bad glasses, whereas they are also very perfect. One of the greatest factors that affect the price of eyeglasses is added value that can be several times higher than the manufacturing cost. For example, eyeglasses of a particular brands cost $400 for each pair. Of which, the manufacturing cost is very low, almost less than $80. And the rest $320 is just for the brand of a company. No one can imagine the market value of a famous brand. Therefore, if the added value, namely the brand cost, can be cut from the products, the price will be much lower. However, it is illegal to pirate or violate other’s rights. Then what to do? Some manufactures or unnamable companies would like to produce cheap eyeglasses without brands or with low added value. Doing so can greatly help them compete in the market, or sometimes, they can challenge some famous brands. Henceforth, those cheap eyeglasses are really of good quality, but sold a little higher than the manufacturing cost, without or with little added value.
Of course, there are also cheap eyeglasses of famous brands. Why? This is much more complicated. One reason is there are too many products are stored in the warehouse when it comes to some particular period. Such as, the end of a fashion season or the end of year, the companies have to sell those over-accumulated products at very low price. Or even they will sell them at the price of cost, so as to call in more cash. Particularly, since this financial crisis, cash flow has become the blood of business. No company wants to die in the crisis just because of their high price. Another reason is there are also products of different price range in one brand. It is true that some products are charged with high added value while others with little or no added value. In so doing, the company can enlarge its market share and promote its brand. The third reason is a result of fierce competition. No one can deny the fact that eyeglasses companies of any price and level have their competitors. Sometimes, they will have to sell cheap eyeglasses, so as to combat with their rivals.
Doubtless, different delivering systems and business models can also lead to different costs. For example, if common eyeglasses are sold online, they will be much cheaper than that at real optical stores. And getting cheap eyeglasses becomes possible for those who love to purchase online.
Anyway, if you pocket is not fat as others, you can consider buying cheap eyeglasses. But keep in mind, low price is good, but the premise is the quality of those eyeglasses should be guaranteed. Therefore, good cheap eyeglasses should be the integration of high quality and low price.
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