This world of ours is full of gimmicks, marketing ideas and sales pitches, and that is why it is so much fun to watch people on both sides struggle. Where on one side you get to see the marketing people who are struggling to make a sale with whatever method they may use to do it, and on the other hand it is a treat to watch the consumers, trying to make the cheapest but of their life on every item and every product.
What the marketing people now have come up with is the best idea ever which anyone would consider worth going for. Get your favorite product free, no strings attached. Previously the marketing people were playing with economizing psyche of the consumers, by offering buy one and get one free. But get your favorite product free is too good to be true.
Because it is a fact and a lot of people actually get free stuff all the time, many people have started wondering how they make money when they are giving away their product free of cost (In some cases free shipping as well).
If we take the example of free contact lenses, a person wonders, a product like this which has so much utility and so expensive to buy otherwise being given away for free has to have something negative about it. Those who get the free contact lenses after using realize that there was nothing wrong with them, as a matter of fact they were better than the ones they were using previously.
This is exactly the concept behind the entire marketing campaign. The producer knows that his product is the best available in the market and far cheaper than the bestselling brand. So he distributes it to those who are users of the product but using another brand for free. They get to try it and consider switching over.
So if you are a lens user, you should utilize the free contact lenses offer and get to try the brands which either you felt you could not afford or felt them to be too cheap to buy. This way you will get to use and test their quality. Maybe you also end up switching brands.
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